Let your CRM data inform which terms, clauses, and content appear in your contracts
Managing multiple contract templates for every region, industry, or product gets messy fast. One batch of customer testimonials for Healthcare prospects, another for Manufacturing. One set of Terms & Conditions for US-based prospects, another for EU prospects. Before you know it, you’re juggling dozens (or even hundreds) of templates — with extra admin work and plenty of room for error.
With this release, you can now use any HubSpot merge tag to drive conditional logic in your contracts. Instead of maintaining endless template variations, you can manage one smart template that automatically adapts to each buyer.
💡 Example use cases:
-
Show Biotech-specific customer stories if the industry in the CRM is ‘Biotechnology’
-
Show amendments to Terms & Conditions only for deals in certain regions
-
Adapt warranty clauses automatically based on the project ID
The result: fewer templates, fewer mistakes, and a faster, smoother contract process — powered by your CRM data.