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The Sales Ladder

Your podcast to think crazy differently about sales

Sales is not one-size fits all, and is constantly evolving. From prospecting and discovery, to forecasting and trying to hit quotas - everyone has their own approach. The Sales Ladder is your weekly podcast to listen to inspiring sales leaders sharing their tips, tricks, and experience to not only survive but thrive in the jungle of sales. The podcast is hosted by Thomas Igou, failed sales experiment turned marketer.

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The Sales Ladder



Latest episode

Multi-channel tactics to improve your outbound - with James Ski

In this episode, we talk with James Ski, Founder of the Sales Confidence and Partnerships Manager at Drift, about outbound. James shares his experience working across multiple channels such as the good old phone, email, LinkedIn, videos etc... and the importance of follow up. We also talk about key account management and how to find relevant stakeholders. 

  • What are the most successful channels for outbound?
  • Personalization and email cadences
  • The importance of having fun and celebrating the small wins

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