Vice President at OT Group
The main challenge OT Group needed to tackle was the ability to deliver quotes and contracts in a unique and engaging way. Since there is a lot of competition in the print services industry, it was essential for them to stand out from others and create a buying experience that was an extension of their brand. They also did not have a standardized process that their sales reps could revert to when delivering the different kinds of sales collateral they had access to use.
By using the live-chat, introduction video, and document tracking features in GetAccept, OT Group was able to set their reps up for success, giving them new opportunities to deliver white glove service to their potential customers. After templating their slide deck brochures and sales agreements, the sales reps were able to easily locate, customize, and deliver GetAccept experiences in just a few clicks, saving time and hassle.
Since OT Group started using GetAccept, the sales team has been able to deliver buying experiences that help them stand out from their competition and close more of their opportunities. They are able to discuss challenges and answer questions proposed by their potential customers right within the document. The team is also notified on their mobile phones when a customer opens, comments, and signs documents, allowing them to always know where their deal stands at any time. It's been a tool that's given them the opportunity to succeed with little to no extra effort needed from their end.
Managers have enjoyed viewing how their sales reps engage with their potential customers, with white glove service and a personalized experience. They can also pull reports to see who is going the extra mile to close their opportunities. The automated email reminders also ensure that every deal is being followed up on multiple times, leading to zero opportunities accidentally falling through the cracks!
Who: Craig Bell, Vice President, OT Group
Industry: Visual Communications