How Betterway automated customer deployment and cut CSM intervention by 50%

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13h

saved per onboarding

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50%

less interventions for the CSMs

Betterway
Clémentine Laborde - Head of Customer Success

Before, it used to take us 25 hours to deploy a small client. Today, it takes us no more than 12. Our clients are highly autonomous on GetAccept, and we can track their engagement and progress, which saves us valuable time.

Clémentine Laborde

Head of Customer Success

At a glance

GetAccept helps Betterway teams automate the deployment of their solution for small clients. By centralizing both presentations and workshops on a single platform and tracking user interactions, Customer Success Managers optimize the customer experience and increase efficiency

Betterway is a sustainable mobility solution that allows companies to outsource the entire management of mobility benefits—from public transit subscriptions and mobility allowances to transit bonuses. In 2023, Betterway was recognized for its innovation and positive environmental impact, reinforcing its position as a leader in the corporate mobility sector in France.

Features
Company Size
11-50

11-50

Industries Sustainability,
Company Website https://betterway.fr
  • Automating deployment for small clients to tailor the implementation process to their scale.
  • Centralizing all onboarding resources onto a single platform.
  • Tracking customer engagement in real time to provide personalized support.
  • Automating workshops via the Deal Room, with videos and resources accessible independently.
  • Reducing human intervention by 50% on smaller accounts.
  • Cutting standard onboarding time from 25 hours down to 12 hours.
  • Tracking client engagement live to follow up at the exact right time.
  • Utilizing Mutual Action Plans to structure steps and clarify milestones.
  • Reinvesting saved time into premium support for enterprise accounts.

Automation & centralization

Whether we were deploying for 5 people or 1,000, the implementation time for our solution was the same before GetAccept. So we automated as much of the deployment process as possible, especially for smaller clients

Each workshop, which initially required a one-hour video conference, has been moved into the Deal Room as videos and slideshows. Clients browse the content designed for them with complete autonomy via a single link.

On the Customer Success Managers' side, there is no longer a need to multiply Zoom meetings or email exchanges: they just need to track the live status of the Rooms to see if the content has been viewed and answer questions directly in the chat.

In short, tracking allows us to precisely measure client engagement with the onboarding resources and follow up with them when an important step has been overlooked. This guarantees a smooth, fast, and personalized implementation in record time.

Time saved

Onboarding each small client has cut our involvement by 50%. Our clients are now almost fully autonomous, while still benefiting from tailored support thanks to the Deal Room.

Before GetAccept, Betterway teams spent about 25 hours deploying their solution, with endless video calls. Now, onboardings are completed in 12 hours. The CSMs' main mission has shifted to tracking how clients interact with their resources, adapting the implementation accordingly.

This precious time saved is reinvested into supporting enterprise accounts, who typically pay more for premium onboarding and service.

Favorite feature

The mutual action plan lets us manage our entire rollout schedule: each step is clear, tasks are well defined, and the next milestones are visible to everyone. We can't do without it anymore.

Implementation and ease of use

Once you dig a little deeper into how GetAccept is used, you realize how powerful the tool is.

Thanks to regular check-ins with GetAccept’s CSM team, Betterway teams were able to roll out the solution at their own pace, while receiving the necessary support to handle technical aspects and specific developments.

What ultimately won Clémentine over was how simple the tool is to use and how easy it is to train new hires on it.

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