From signal to close won: How revenue teams will win in 2027
Set high above London at Bōkan 37, with breathtaking views of the city skyline, N.Rich and GetAccept are bringing together senior B2B marketing, sales, and GTM leaders for an exclusive evening of fresh perspectives, meaningful conversations, and valuable connections.
Our Executive Panel, "From Signal to Close Won: How Revenue Teams Will Win in 2027," will explore how AI, buyer intent, and account signals are transforming the way revenue teams identify opportunities, align sales and marketing, accelerate deals, and turn insights into closed business.
Following the panel, guests will have the opportunity to ask questions, exchange real-world experiences, and continue the conversation over an exceptional dining experience and drinks, overlooking London by night.
Who shouldn’t miss this dinner
CEOs, CROs & CMOs
Aligning teams around growth, connecting marketing to revenue, and making smarter GTM decisions as markets, buyer behaviour, and AI continue to evolve.
VPs/Directors of Marketing & Sales
Rethinking demand generation, sales strategy, performance, and team priorities as buyer behaviour and AI reshape the market.
Heads of Demand Gen & Growth
Turning engagement into measurable pipeline, improving revenue efficiency, and connecting activity across the full buyer journey.
The flow of the night
All times BST
Meet the panelist
Carl Carell
Co-Founder & CRO @ GetAccept
Carl Carell is the Co-Founder and Chief Revenue Officer of GetAccept, with over 15 years of experience building and scaling B2B revenue teams across Europe and the US. Passionate about modern sales strategies, GTM innovation, and revenue growth, Carl brings hands-on expertise in scaling SaaS businesses, building high-performing teams, and transforming the B2B buying experience.
Adi Bahary
Head of Sales @ GetAccept
Adi Bahary is the Head of Sales at GetAccept, with over 12 years of experience building and leading B2B SaaS sales and customer success teams across Europe. As head of the New Business organisation, he drives commercial strategy and growth across European markets. Passionate about modern sales leadership, buyer-centric selling and operational excellence, Adi brings hands-on expertise in scaling enterprise sales, developing high-performing teams and building repeatable sales frameworks.
Sara Storm
SVP EMEA @ N.Rich
Sara Storm is a seasoned GTM and revenue leader with over 23 years of experience driving B2B growth. As SVP EMEA at N.Rich, she leads commercial strategy and growth across Europe, helping organisations align sales, marketing, and revenue teams. Recognised as one of the Top 100 Women in Sales, Sara is passionate about AI, modern GTM strategies, and building high-performing revenue teams.
George Storm
CRO @ N.Rich
George Storm is an experienced commercial leader and GTM strategist focused on transforming how B2B companies drive sustainable revenue growth. As CRO at N.Rich, he leads revenue strategy and commercial operations, challenging traditional sales models and building more agile, data-driven GTM organisations. A passionate advocate for AI-driven transformation, George regularly shares insights on revenue leadership, modern sales strategies, and the future of B2B growth.
Markus Ståhlberg
CEO @ N.Rich
Markus Ståhlberg is the CEO and Co-founder of N.Rich, with 20+ years of experience in high-ACV B2B sales, marketing, and GTM. With an engineering background and a data-driven approach, he focuses on solving complex go-to-market challenges and shaping the future of B2B buying. Before co-founding N.Rich in 2015, Markus built his career across international startups and entrepreneurial ventures in mobile marketing, technology, and shopper marketing.