Long sales cycles kill momentum. They drain rep time, wear down buyer interest, and delay revenue. And the worst part? Many of the delays are avoidable.
Speeding up deal closing isn’t about being pushy or skipping steps – it’s about removing the right friction and guiding buyers with clarity. In a world where attention is short and competition is fierce, the sales teams who win fastest are the ones who sell smart.
This guide breaks down proven, practical tactics to close deals faster – without sacrificing deal quality or turning into “that” rep.
Why deals slow down – and what that tells you
Let’s get honest: if your deals are stalling, your buyer probably isn’t confused. They’re just unconvinced, overwhelmed, or stuck in internal chaos.
Here’s what often causes deals to lose steam:
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Too many decision-makers, no clear owner
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Static proposals that go dark after delivery
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Legal or finance bottlenecks late in the game
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Buyers struggling to justify ROI internally
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Scattered content and communication across platforms
If any of this sounds familiar, it’s not just your deal that needs fixing – it’s your process.
5 strategies to close deals faster
1. Start with the buyer’s decision map – not your sales stages
Most reps walk buyers through their process. Top reps flip it. They ask buyers to outline how decisions are made, who’s involved, and what success looks like. Then they tailor the experience around that.
🗣️ “Who else needs to be involved to get this signed off?”
🗣️ “What happens after you say yes? Does procurement or legal need to review?”
The earlier you map key stakeholders and their processes out, the less you’ll be blindsided later.
| Tool tip: When you're using a proposal software platform like GetAccept, you can structure your buyer journey in a digital sales room and make it easy to align stakeholders from day one. Use the platform to tag content to each stage, track stakeholder views, and avoid discovery-call déjà vu. |
2. Use proposal software built for engagement and not just delivery
Sending static decks and PDFs is like mailing a mixtape and hoping for the best. You need proposals that are interactive, trackable, and easy to act on.
Modern proposal software gives reps live visibility into who’s engaging, when, and what they care about – so follow-up isn’t a guessing game. Buyers can:
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View live pricing tables
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Add comments or questions
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Approve or sign directly in the doc
| Tool tip: By using GetAccept’s proposal software, you cut through silence and create a two-way experience. You can send video introductions alongside your proposal, track where buyers spend the most time, and customize follow-up based on what actually matters to them – instead of making assumptions. |
3. Create a Digital Sales Room to control the narrative
"This is a way for you to control the narrative. To make sure your reps are sticking to the process, adopting the principles you’ve set, and helping your customers to experience value instead of just product pitching."
Read moreBuyers don’t make decisions alone. Proposals get shared in Slack threads, forwarded to finance, and sliced up for internal decks. If your deal lives in a PDF or inbox, you’ve lost control.
A Digital Sales Room (DSR) is your deal’s command center. It houses everything the buyer needs:
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Proposal
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Demo recap
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Pricing
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Business case
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Contract
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E-sign
All in one branded space – no digging, no confusion. And when it comes time to share with their boss? They share the DSR. Clean, controlled, on-message.
| Tool tip: With GetAccept’s digital sales room platform, you're not just sharing content – you're designing the buyer journey. Embed video messages, tailor pages to different stakeholders, and keep decision-makers aligned without more meetings. Plus, you see exactly what’s been viewed, skipped, or downloaded – so you always know who’s engaged. |
4. Streamline the legal and signature stage
Even red-hot deals can freeze once they hit legal. You can’t always speed up your buyer’s lawyers, but you can make your process less painful.
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Use pre-approved templates and clauses
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Offer mobile-friendly signing
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Give clear audit trails for compliance
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Let multiple signers approve asynchronously
With e-signature tools built into your sales platform, you cut the back-and-forth and avoid the dreaded “I’ll get back to you next week” limbo.
| Tool tip: GetAccept includes compliant, secure e-signatures that integrate directly into your proposal flow – no extra tools needed. Signers don’t need accounts, nothing needs printing, and everything is legally binding. You can even automate reminders or trigger internal workflows once a doc is signed. |
5. Follow up with urgency – not anxiety
“Just checking in” doesn’t close deals. Smart follow-up does. Use insights from your proposal tool to reach out at the right time with the right content.
Examples:
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“Saw you revisited the pricing page yesterday – want to walk through options?”
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“Thought this ROI template might help you prep for your CFO conversation.”
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“We just helped a team like yours cut close time by 30% – happy to share how.”
The difference? You’re not chasing. You’re helping them get to yes.
| Tool tip: With GetAccept, you know exactly when a prospect reopens your proposal, watches a video, or shares the deal with someone new. That gives you perfect timing for a follow-up – and real data to personalize your message. Instead of nagging, you’re adding value just when they need it most. |
The tools that make fast deal closing possible
Speed isn’t just a mindset. It’s infrastructure. You need systems that reduce friction without cutting corners – and that’s where platforms like GetAccept shine.
With:
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Proposal software that engages, not just sends
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Digital sales rooms that centralize every asset
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Built-in e-signatures to close the loop
You give your buyers clarity – and your reps control.
Because faster deals don’t happen by accident. They happen by design.
Key takeaways
Speeding up deal closing isn’t about working harder – it’s about working smarter. The best sales teams remove guesswork, simplify the buyer experience, and use tools that support momentum instead of slowing it down.
Here’s what to remember:
- Slow deals often mean slow systems – not slow buyers
- Start with the buyer’s decision journey, not just your CRM stages
- Use trackable, interactive proposals to keep momentum
- Package everything in a digital sales room to avoid confusion
- Streamline the signature phase with smart e-signature workflows
- Follow up based on signals, not vibes
The faster path to closed-won isn’t a shortcut – it’s a better route. One that gives buyers confidence, clarity, and a reason to say yes sooner.
