At GetAccept, we believe in the power of relationships, creating personal and engaging interactions in the online business process. B2B businesses are moving online, adapting to the digital way of selling, with a growing conviction that digital is the way of the future. By 2025, 80%of B2B sales interactions between suppliers and buyers will occur in digital channels.
What is sales engagement?
Sales engagement is the interaction between salespeople and buyers. These interactions can include anything from sales calls, meetings, email click-through rates, and e.g downloading an ebook.
Sales engagement can be measured, and when you measure you will gain insights into how the buyer interacts with your brand throughout the buyers’ journey. Engagement insights are useful when improving the quality and efficiency of the sales process.
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Ebook written by
Sara Cronsioe
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