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3 tips: how to personalize and boost your B2B sales process

Sara Cronsioe
April 17, 2020

Video, chatbots and branded sales documents can help a stalled deal move along, it can help you to increase the engagement with prospects and make that cold intro more warmer. There are so many choices and a higher-than-ever expectations from the buyers. So, how can you stand out from the competitors, making your B2B sales process more unique and personal? 

1. Chatbots

Interact with potential customers with real-time response

Chatbots, a virtual customer service a tool that gives representatives and salespeople the opportunity to communicate with people via instant messaging. They can answer customer questions, collect data on people’s interests and even suggest products to them.

Gartner forecasted that by 2020, over 85% of customer interactions will be handled without a human! If your business is making sales online, it might be time to consider investing in a chatbot.

2. Video

Stand out from your competition and empathize with your customer

How many customer cases do you read? It’s more fun to watch a video of your customers explaining a product or service. Video is the preferred format when it comes to consuming content. Over 1 billion hours are watched on youtube every day. So, how does that translate into B2B sales? 

Video fits perfectly into every stage fo the sales process. Video allows you to cut through the noise by sending a quick intro. It’s eye-catching and you’re able to show the prospect that there’s an actual human behind the email. With video, you are able to quickly clear any confusion there might be around a specific question or terms with the proposal, that might have been hard to communicate over an email. 

3. Branding

Customize your sales document, quotes, and contract 

Effective branding will differentiate you from your competitors, and by doing this it will allow you to build a relationship with prospects and your customers. We all know that the sales process can't happen without a document. 

Using video, chatbots and branded sales documents will help you to better engage with prospects and make that cold intro so much warmer. Do you want to know more about how to become more personalized in your B2B sales process? 

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