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With GetAccept, flexibility is at your fingertips to engage buyers in new ways and increase
win rates by 75% on your documents.
A good sales coaching program has the potential to drive up sales and transform an organization for the better.
But, its effectiveness depends on two factors. One is the salesperson's willingness to learn. The second factor lies in you — and how empowered you are as a sales leader to improve your team's performance.
Sales coaching is an important part of sales enablement that involves evaluating and mentoring a salesperson (ideally one-on-one) to improve performance.
Coaching is not the same as managing and telling your team what to do, but rather:
If you're doing your job right, all these efforts should eventually lead to greater sales and revenue.
According to RAIN Group, the ideal sales coaching strategy is the intersection of three areas:
We've collected some useful strategies to help you develop, train and mentor your salespeople and help them reach their full potential.
Nobody follows a leader who’s all talk and no action. Showing how a leader operates is a great way to transfer some leadership skills to your team members. If you exemplify the virtues, characteristics, and qualities you seek from your sales team, you will earn their respect.
Many praiseworthy salespeople have exceptional knowledge of what they offer. They are also empathetic, confident, and optimistic. If you want to work with people who have these traits, embody these traits, too.
Here are some of the ways you can demonstrate leadership to your team:
If your team doesn’t know the first thing about selling, it’s unrealistic of you to expect them to close a sale. This is where sales training enters the picture.
The goal of training your employees is to enhance their selling abilities to the point that these abilities come naturally to them. Without proper training, they are more likely to panic, mention inappropriate data, and mishandle customers.
Here are some of the ways to train your salespeople:
Customer and user feedback is a valuable tool to help you uncover insights about your team’s performance. It enables you to make fundamental changes in your sales organization.
There are many ways to collect feedback, like distributing surveys and sending emails. You can also conduct one-on-one interviews, asking individuals for thoughts on how the sales process can improve.
Here are some of the ways to interpret feedback to help your team:
If you’re trying to scale up, you may be focusing on administrative tasks — causing you to neglect the performance of your sales team. But ignoring your sales team can result in a variety of performance issues.
Prioritize setting aside time to review your team’s performance. It helps you identify inefficiencies and learn about areas to optimize. From here, you can apply changes and encourage your team to get better.
Here are some of the ways to generate productive and positive employee assessments:
Reward your best-performing employees to show everyone you appreciate their efforts. Letting hard workers know that hard work will never go unacknowledged is one of the best ways to motivate your team.
A simple pat on the back may work. Your team may also appreciate it if you get creative. Either way, acknowledge great work. It encourages your team to keep doing their best.
Here are some of the ways to reward sales employees:
Be sure to provide additional resources and ongoing training. You can also point them toward relevant online articles, webinars, and podcasts.
Giving them limitless opportunities to be better salespeople encourages them to perform better.
Not only is it an incredible motivator, but it also results in higher productivity, greater job satisfaction, and superior service. Plus, it gives them a competitive advantage.
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