Smarketing:
The Ultimate Power Couple

In Part 1 of our Connect to Close webinar series, we explore the anatomy of a connected Sales and Marketing machinery. It's no secret sales and marketing alignment ultimately leads to higher productivity and growth, but how are leading companies closing the gap?

We cover:

• Top-notch marketing and sales collaboration practices
• How culture, processes and tech work together across the customer journey
• Less common but game-changing KPIs and metrics to measure sales and marketing success
• How to improve the quality of marketing leads for sales